"Bully Proof" Video with Paisley Dickey & The Tiara Twins

The Brand UR recently celebrated their one year anniversary and commemorated the occasion with a brand new song, "Bully Proof," by writer Shaun Lopes and rapper Brainiax. UR CEO Jodi LaFountain asked Art Aperitif Productions to produce a video to accompany the song, and we gladly took on the challenge. We're thrilled to be helping the anti-bullying movement and supporting The Brand UR, whose clothing champions independence, positive self-esteem, and personal integrity.

The first half of the video was shot in Plymouth MA this past weekend. We were delighted to have four rising stars in the business as our talented performers - Paisley Dickey and the Tiara Twins from the TLC Network TV Show "Toddlers and Tiaras," as well as Jodi's delightful daughter Addison.The young stars were quite happy to destroy a hotel room (including three feather down pillows) enjoy a mock tea party, and swim in the pool for the shoot. We made use of our underwater camera for the video which was not only a first, but really added realism to the shoot, too.

Some production photos can be found below. Lots more news about the next phase of the video to come!